We see a lot of Cycling Jerseys at Cycled HQ, but when I first saw the SaKO7 Morse Code jersey, I knew I had to have one. Even my other half who I’ve been pestering about getting more into cycling said to me “I’ll take up cycling properly if you get me one of those’.
Hailing from South Africa, SaKO7 have been around for a few years, mainly known for their stylish socks setting them apart, along with the slogan ‘The Socks Maketh the Kit’. The brand name coming from an abbreviation of the surname of founder Sean Sakofinsky, along with his lucky number 7.
With sailor stripes across the chest, it isn’t a groundbreaking design, although they’ve nailed it with the colours; more of a classic look with a techno-modern SaKO7 twist that’ll appeal for years to come. But with the added morse code spelling out the word SAKO, the jersey points to a bygone era of adventure and romance that appeals to fans as well as newcomers to the SaKO7 brand.
The fabric is precision laser cut with premium Italian lightweight polyester stretch, with the side panels featuring an aero mesh. The panels under the arm are treated with a polygiene bacteria agent to keep your odours at bay.
The collar is a traditional cut, and compared to previous SaKO7 jerseys, they’ve gone for a more modern and race fit with a longer cut in the arms to really give it that pro look.The Socks Maketh the Kit. #Cycling @sean_sako Click To Tweet
So what does the future hold for SaKO7?
They are due to re-launch in August sometime, and the SaKO7 Morse Code will be part of the new collection.
SaKO7 are also now moving to create all of their own kit themselves in South Africa, having previously relied on collaborations with manufacturers. This, they point out, brings limitations from a cost point as well as material used.
Sean Sakinofsky, the founder of the company, explained…
“SaKO7 is a lifestyle brand. Cycling on the whole has become more than just a sport; there is definitely a drive toward lifestyle so SaKO7 will be looking at products to support this demand for more mainstream apparel and diversify “. “Up until now, I have had the privilege of working with manufacturers who create products that I have felt happy to co-op with, they have provided canvas’s for my artworks, but I’ve now had the opportunity to get stuck into the development of my very own SaKO7 socks and apparel – I get to create whatever canvas I want to use for my designs’.
What does that mean for the previous lines that are still floating around the globe?
“I still love my previous lines, it’s all part of me and the journey – the nostalgia of the process, in fact I place high value on these brand co-op lines as they will never be repeated, but I’m excited about the lines we are releasing, it’s a new chapter and I now get to be a part of the products DNA and also how the products feel, not just how it looks. I’ve always said, if you look good, you’ll feel great’ says Sakinofsky.
We look forward to seeing what they come up with.